The Everybody Dentist

Branding and Annual Report

School Project, 2021

Branding, corporate identity, logo design, concept development, layout, illustration

Branding, corporate identity, and annual report for a fictional dentist in Vancouver.

Everybody dentist logo lockup horizontal

Logo lockup and variations.

The logo features three hand-drawn teeth in bright colours as an open to the community, illustrating that everyone is welcome, regardless of where they come from or what their teeth look like.

Everybody dentist business cards front and back

Business card.

Everybody dentist branded stationery envelope and letterhead

Stationery.

Everybody dentist annual report cover and table of contents

Annual report sample pages.

The theme for the annual report is "We Walk the (s)Mile," focusing on how The Everybody Dentist is working towards making dental care more affordable and accessible for all (like by implementing a sliding scale program for dental care!), regardless of background or situation. I represented the theme with a variety of brightly illustrated shoes, including the organization's corporate colours. This visual platform complemented the theme by reinforcing the idea that everyone's path is different, but we all deserve safe and affordable dental care.

Everybody dentist annual report cover and table of contents

Annual report sample pages.

Everybody dentist annual report cover and table of contents

Annual report sample pages.